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Public
Relations (aka "PR"): the business of generating
goodwill toward an individual, cause, company or product.
At grassrootsPR, we generate goodwill for clients by helping them
cultivate community. Sometimes that community is online. Other times,
it’s in the immediate neighborhood. Usually, it’s a combination of
both, requiring a custom mix of traditional and online public
relations. So, in addition to writing press releases and pitching
reporters, we're launching blogs, hosting online press conferences and
twittering.
With more than a decade of internet PR experience and another
decade of journalism experience, the grassrootsPR team is just as
comfortable speaking classic PR as we are speaking geek.
We take the time to get to know our clients, their goals, and
their
target audience before recommending public relations and marketing
strategies that improve the bottom line. Contact grassrootsPR for an
initial consultation.
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