|
Driving
Turnout for DELL - Grassroots Outreach
"You
both just plain rock. Great work. If we do work in
the area again, yours will be first number we call!"
-Barry
French, director of public affairs, DELL
When
DELL added Portland, Oregon to their 2003 Computer Recycling Tour,
they expected local residents would help them reach their overall
goal of collecting 100 tons of computer equipment in 15 stops across
the country. Thanks to grassroots outreach by Grassroots PR, DELL
collected 142 tons of computer equipment from the 800 or so cars
that pulled through parking lot 5 of the Portland Community College
campus on April 19.
Working
remotely with DELL, GCI and EnviroMedia, Grassroots PR was an integral
part of the team that blew away all projections. Specifically, Grassroots
PR contacted more than 100 Oregon-based businesses and organizations,
asking them to spread the word via paycheck inserts, email lists,
newsletters, church bulletins and flyers. In addition, Grassroots
PR lined up local and state-wide VIPs to give statements, make appearances
and participate in media opportunities. Working with contacts cultivated
over the past five years, Grassroots PR generated more than 15,000
email messages before the event, saturating the grassroots media
in Portland.
Thanks
to Grassroots PR's outreach efforts, 50 volunteers worked feverishly
to fill six tractor trailers with everything from I-Macs to old
portable computers. At the end of the 15-city tour, Portland ranked
second for one-day recycling events, collecting nearly double the
amount of computer equipment as the third-place city.
See our price list
Contact Us
|