Case Studies

Driving Turnout
for DELL

Directing Logistics
for The Log Jam

Advocating for
Tax Reform
Bringing on the Fun

Advocating for Tax Reform - Coalition Building

As part of the Fund Oregon's Future Today campaign, Grassroots PR organized community activists in Central and Eastern Oregon to press for tax reform in Oregon that is fair, stable, adequate and viable. Working with teachers and school administrators, business owners and union members, low-income workers and social justice advocates, we generated dozens of legislative contacts, op-eds and letters to the editor from Central and Eastern Oregonians. At a July 4 booth, we educated hundreds of voters on Oregon's tax structure and generated more than 100 personal postcards to Governor Kulongoski. Grassroots PR also helped Bend Education Association organize a "Cuts Hurt" media event, bringing attention to cuts in school funding.

When Measure 30 made the ballot, Grassroots PR switched gears to organize a highly successful volunteer "pitch-in" to kick-off the Yes on 30: For Our Oregon campaign. This collaborative event with SEIU and COCAAN was covered by bend.com and the local television station, Z-21. Throughout the campaign, we lined up business owners and elected officials to address community groups and participate in debates. In addition, we hosted meetings, organized phone banks and conducted message trainings in Bend, Redmond, Pendleton and Burns. In areas where we focused our efforts, Measure 30 fared significantly better at the polls.

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