Media Training

Media relations is not rocket science. But it does require a basic knowledge of what's newsworthy and how to communicate professionally with reporters and the general public.

grassrootsPR has been teaching non-profits and businesses how to make headlines for the past decade. We've conducted media, messaging and internet PR workshops for Bay Area non-profits through SPIN Project. With The Neighborhood Partnership Fund, we traveled around Oregon teaching advocates how to talk about affordable housing so people will listen. We've conducted online messaging seminars for environmnetal activists through Green Media Toolshed. And we've taught local business owners in Bend how to use the internet to enhance public relations outreach, as part of the Opportunity Knocks Best Practices seminar series.

grassrootsPR can provide custom, on-site training for your team. In some situations, online training is available. Potential topics include:

Basic Media Training
What's Newsworthy? How can I get the local newspaper to cover my news? What's the difference between a press release and a media advisory?

Message Training
When a reporter calls, what will I say? How can I be sure my message will resonate with my target audience? How do I stick to the message, even when a hostile interviewer tries to get me off track?

Successful Media Events
Should I host a press conference to announce my news? How can I get the press to attend?

Internet PR
How can I use Facebook, twitter and other online tools to help me get more media coverage?

Contact grassrootsPR